Product Marketing
My role: Leading new Product Launches and Design efforts, including but not limited to:
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New Product Market Research & Competitor Analysis
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Created partnerships with manufacturers, negotiating Manufacturing contracts to maximize product marging
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Leading product audit efforts overseas to ensure standardized quality for new product lines
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Researching & ensuring compliance with Consumer Laws for product category & special material usage
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Giving creative & art direction for Packaging Design and Marketing materials
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Creating content around product specifications and user tutorials