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My role: Strategy, Copywriting & Art Direction, including but not limited to:
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Social Media Content Strategy & Design: Publications of imagery & video
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A/B testing
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Copywriting
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Utilizing Performance Analytics & Consumer Insights
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Providing creative direction to Social Media Specialists and Graphic Designers
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Using organic and paid channels for diversified advertisement channels, including Google Ads, SEO, Facebook, Pinterest, Instagram, Guest Blogs, Influencer Marketing & more.